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 Art & Television
Arthur Carrera
To become a celebrity is to become a brand name Philip Roth said more than 20 years ago. He was right, of course, but the novelist wasn't thinking big enough. Exploited correctly, celebrity can be converted into something more durable than a mere brand. That is indelibly evident in this year's annual ranking of fame and clout, the Celebrity 100.
Money is still the most important metric of celebrity, and we calculate which entertainers and athletes have earned the most in the past year; in the interest of diversity, we've selected top earners from different professions. But the measure of celebrity entails much more--media mentions and Web buzz and other touchstones of fleeting fame. Thus our Power 100 list combines earnings with media exposure to calculate the relative status of a vast array of stars. Forbes Power 100 for 2003
Lists
The Celebrity 100 1999 | 2000 | 2001 | 2002 | 2003
How do you measure celebrity? Start with earning power and add media hits. Jennifer Aniston has a smaller bank account than George Lucas but shows up far more often on the magazine rack. But where's her husband? Brad Pitt didn't make the cut.
Order by
Power Rank | Name | Pay | Web Hits | Press | Radio/TV
- Jennifer Aniston
- Eminem and Dr. Dre
- Tiger Woods
- Steven Spielberg
- Jennifer Lopez
- Paul McCartney
- Ben Affleck
- Oprah Winfrey
- Tom Hanks
- Rolling Stones
Top 10 Slide Show
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